New Murabba
New Murabba presents a vision for a modern downtown in Riyadh, anchored by The Mukaab as a central landmark and immersive destination. The sonic direction needed to express the project's ambition without losing its relationship to the city and the people who will experience it.
Research and inspiration: The work considered Riyadh's cultural landscape, New Murabba's vision, and the role of The Mukaab.
Concept development: Humanization, futurism, global connectivity, and cultural resonance became a direction for composition and sound-design decisions.
Creative execution: Music composition and sound design worked together to build a sonic palette around the direction.
Testing and refinement: The elements were reviewed against the concept and project identity, then refined before the system was finalized.
The resulting direction brings humanization, futurism, global connectivity, and Riyadh's cultural context into one sonic language for the project. No claim of broad acclaim or measurable impact is made without client approval or independent evidence.
This case documents the research, concept, composition, sound-design, testing, and refinement behind the published sonic direction.
Audio Files
