Al-Hilal FC
Al-Hilal FC has a long history, a large supporter base, and a recognizable culture inside and beyond the stadium. The sonic challenge was to work with something supporters already knew rather than add a musical layer disconnected from the club.
The project used the familiar “Oh Ya Hilali” chant as a foundation for a contemporary sonic system. A published project collaborator describes applications including a brand anthem, goal music, Arabic versions, notification sounds, and sounds for physical touchpoints.
The published system gives the club a consistent sonic signature across multiple uses. Audiom does not claim numerical changes in recognition, engagement, loyalty, or reach without measurement or client approval.
The case shows how a culturally familiar supporter chant can inform a wider sonic identity when the connection to the brand and the required rights are clear.
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